A couple weeks ago we decided to attempt two shows in one weekend. I’m still not sure how I feel about our attempt. Our usual monthly show was not nearly as successful as it usually is. We did not have they type of foot traffic we normally get. Our second show was in Little Rock, Arkansas. Had it not been for this show, we would not have done well AT ALL. So, thank you Arkansas. I can’t help but wonder though if we should have done one show. There are pros and cons to both sides, but the biggest concern was that we had to split up our inventory to take to each show. In Little Rock, we attended a Vintage Market, so all of our more vintage- looking clothes, and clothes with lace went to Vintage Market Days. Therefore, none of those items were present in Canton this month. Though we didn’t have the foot traffic we normally get, I can’t help but wonder if sales would have still been better if we had those items present. The flip side is that maybe Vintage Market Days could have done better for us if more of our casual wear and sale items had been present. These are the things that, as a business owner, have to be thought about and discussed. Its these little things that make the biggest difference. Nonetheless, my husband got to come to Canton with me. Here is a picture he took.
Sometimes, it is so hard to stay ahead of the curve. Our initial business model was to be an online only boutique. Though it may sound easy because everyone is online these days, and due to increase in online sales everywhere, it is not easy. If you are not a large chain store, it is next to impossible to get noticed on the internet. You fall into a sea of fish, and you struggle to stay afloat. We had to start incorporating these Trade Shows every month on most weekends just to make ends meet. We are so appreciative of our customers that continue to shop with us, joined our e-mail list, follow us on Facebook, follow us on Twitter, etc. We are finally starting to get a good base, but still struggling online.
We continue to get new inventory that we are so excited about, but it is not as easy as just getting the inventory and setting it out. We have to get the pictures, upload them to our website, inventory them, make sure people know about our new arrivals via social media and e-mail. On and on and on it goes. That being said, if you get a little bit behind with any of this, it is almost impossible to catch up. As the inventory keeps coming, you keep getting further behind. Then, at some point it dawns on you that you need to play catch up. Just block out like two weeks of your work schedule to get caught up. Keep in mind though that as you’re getting caught up, inventory is still coming; thus, starting the cycle all over again. The reality is like a giant welcome sign that, instead of being supportive and encouraging, says “Welcome to the Game”.
We will keep playing because we love the challenge. Now, go find something that challenges you. Instead of giving up on it, find a way to make it work for you!